ABOUT US

Welcome to Dana Baits, where our passion for fishing Southern California waters ignited a journey that spans the globe. What began as a father-son project to create custom lures has blossomed into a commitment to build the best fishing lures for anglers. Based in Dana Point, CA, we design, produce, and test all our products right here in the USA utilizing only the finest materials. Join us in making unforgettable memories on the water with lures that are built to last.